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Big Data is definitely in vogue at the moment with companies looking to find ways to improve sales and operational efficiency through analysing huge volumes of data searching for industry and commercial patterns. Whilst the expense of such an endeav…

Big Data is definitely in vogue at the moment with companies looking to find ways to improve sales and operational efficiency through analysing huge volumes of data searching for industry and commercial patterns. Whilst the expense of such an endeav…

"Last October the European Court of Justice (ECJ) declared the Safe Harbour data transfer agreement invalid, ending the 15 year pact that had governed data flows, especially flows of personal data across the Atlantic. The landmark decision came in the wake of revelations by Edward Snowdon about the US National Security Agency's PRISM spying operation. In the ensuing lawsuit between Austrian privacy campaigner Max Schrems and Facebook, the ECJ ruled the self-certified protections promised by Safe Harbour to be worthless. "

We'll be sharing a lot more detail from the report over the next several weeks.  Here's the first of two infographics, including new data on communications team size. Watch for the second one tomorrow, with new data on salaries!

We'll be sharing a lot more detail from the report over the next several weeks.  Here's the first of two infographics, including new data on communications team size. Watch for the second one tomorrow, with new data on salaries!

"As most marketers know, trust is paramount when it comes to email marketing success. According to Fastmap, three out of five consumers across every age group rate trust as the number one influencer that persuades them to share personal data-such as primary email addresses-with companies. And primary email addresses are the foundation upon which email marketing ROI depends. More than 80% of responses generated by a typical email program are from primary email addresses, which means (in theory) that over 80% of the revenue generated by a typical email campaign depend on primary email addresses, too."