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"Online community building is a key role of a the community manager, This role is a fairly new one, and although it has its roots in the roles of those who managed bulletin boards and discussion forums - when they were often known as facilitators - the role is still emerging and evolving. However, the role of a Community Manager is essentially to encourage, foster and support the engagement of participants in the community, although the way this takes place will depend on the nature and purpose of the online community"