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"TECH More: Twitter Nuzzel We talked to the CEO who some people think owns the one thing Twitter needs most JIM EDWARDS JUN. 18, 2015, 12:11 PM 973 1 FACEBOOK LINKEDIN TWITTER EMAIL PRINT Nuzzel / Jonathan Abrams Jonathan Abrams, founder and CEO of Nuzzel. A few days ago, the Silicon Valley investor Chris Sacca was talking on Periscope about Nuzzel, the newsgathering app. He said Twitter should just go ahead and buy Nuzzel outright. It would fix a lot of problems for Twitter. That's because Nuzzel does the one thing that Twitter doesn't do: organise content in tweets based on their importance. Looking at your Twitter account is often a random experience, a stream of consciousness of what your friends have on their minds right now, interesting or not. "Random" is not the same as "useful."  So Nuzzel takes that feed (and feeds from Facebook and other social media) and only shows you the news stories your friends are sharing. The result is amazingly interesting, and requires zero effort: You get a feed of headlines that feel much closer and more relevant to what you're interested in, because they're being tweeted or shared by friends, family, and coworkers. Nuzzel's friends-of-friends feed is often even more interesting because it surfaces stuff from further afield, stuff you didn't even know was news but is buzzing on the outer edge of your social sphere Sacca - who is one of Twitter's largest investors, and who recently wrote a manifesto about how to fix Twitter - sees it this way: "Nuzzel makes Twitter better." He is not alone in that opinion. Christopher Mims of the Wall Street Journal recently wrote, "Before I ever open Twitter, I open Nuzzel, a Twitter client app that digests my Twitter feed for me, showing me the most popular links in my network in the past 24 hours. Nuzzel can be tuned in a number of ways, but this default behaviour more than suffices. By putting an algorithm between me and the firehose of Twitter, Nuzzel makes Twitter usable