Group items tagged

"In the engineer-glorifying culture of Silicon Valley, salespeople are often an overlooked breed. But there's a man who's quietly built his legacy by mastering the art of selling business software. Meet Dave Rudnitsky, senior VP of enterprise sales at Insidesales.com, a software startup that was last valued at roughly $1.5 billion. Although he started in finance, Rudnitsky soon made the jump to sales and carved out an incredible 30-year career, helping grow some of the most groundbreaking tech companies, including Oracle, Netscape, and Salesforce early on - even earning a separate chapter about his prolific sales skills in Salesforce CEO Marc Benioff's 2009 book, "Behind the Cloud." "If you're going to build the greatest product in the world, you're going to need the greatest engineers in the world. But if you can't execute on it, you're going to fail," Rudnitsky tells Business Insider. "And executing means selling." Finance to sales Rudnitsky first got into sales for a simple reason: money. In his first job out of college, with payroll software company ADP's finance team, Rudnitsky realized his peers in sales were getting paid a lot more than he was.  "At a minimum 3 times more," he recalls."