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Ordinarily all this bloggy good cheer would be a bit too much to take. But buried in the middle of the Complete Guide is, surprise, a complete guide-and a pretty good one, too. Tens of thousands of people start new blogs every day. I'd guess that most don't go into blogging to gain a huge audience, but those who do aim to be the next Kos quickly find disappointment. That's likely because blogging is difficult (I know this from personal experience; my last job was as a blogger), and there are few places that offer tips on how to do it well.