Group items tagged

Although these numbers look promising for our favorite genre, social media, they should probably be taken with a grain of salt. While we do believe that text messaging is an important method of communication, it doesn't quite fit with what the standard definition of social media is: blogging, social networking sites, and other web properties that engage collective groups of people to drive their content. We would like to see how the numbers really break down among the three "social media" activities they measured, but that data was not immediately available.

In exploratory qualitative research, we have undertaken indicates the consumer might take a broader view of what social media might mean. For example, it could be taken by consumers to mean any digital form of personal communication that helps enable peer collaboration and sharing. This softer, less-structured definition is possibly useful in determining possible future growth areas of personal social P2P media from a consumer-centric POV."

Combined