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Do it yourself PURL or Personal URL websites. Now you can create direct mail campaigns like the big boys. This marketing tactic will blow your mind. PURL stand for "Personal URL" and it allows you to "automatically" create personalized webpages for every website visitor and mailing list prospect you have. You can customize the URL and your website copy with any variation of their name thus making it seem that you personally created the webpage directly for them. Automatically Create Personalized Webpages For Every Website Visitor And Mailing List Prospect. You Can Customize The Url And Your Website Copy With Any Variation Of Their Name Making It Seem That You Personally Created The Webpage For Just For Them.