PC users, the survey found, like fitting in over "making their own mark" (twice as often as Mac users); prefer staying at home to "partying"; enjoy mainstream TV shows (such as "The Tonight Show") and TV channels (The History Channel, Syfy, USA) much more than Mac users (who tend towards edgier shows like "Parks and Recreation" and channels like Bravo, Showtime and HBO); they prefer to be "later adopters" of technology and are twice as likely to find it a "struggle" that's akin to learning a foreign language, and PC users tend to stick with well-established brands in everything from restaurants to painters, while Mac users bent towards the newer, more fashionable trends.
