"General semantics is a program begun in the 1920s that seeks to regulate the evaluative operations performed in the human brain. . After partial launches under the names "human engineering" and "humanology,"[1] Polish-American originator Alfred Korzybski[2] (1879-1950) fully launched the program as "general semantics" in 1933 with the publication of Science and Sanity: An Introduction to Non-Aristotelian Systems and General Semantics."
"To achieve adjustment and sanity and the conditions that follow from them,
we must study the structural characteristics of this world first and, then only,
build languages of similar structure, instead of habitually ascribing to the world
the primitive structure of our language."
Alfred Korzybski, Science and Sanity.