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THE BIG INTERVIEW: Wendy Hill, Senior Marketing Manager, Mattel | Toy Industry | Featur... - 0 views

  • Wendy Hill, Senior Marketing Manager, Mattel
  • Fisher-Price growing by 14 per cent
  • lines for Octonauts and Thomas & Friends and the introduction of Dance Star Mickey, within Fisher-Price Friends
  • ...9 more annotations...
  • building a deeper emotional connection with mums for the brand.
  • keeping up with them and their expectations.
  • Joy of Learning
  • major retail initiative to boost the brand in-store.
  • pre-birth all the way up into pre-school
  • Fisher-Price Friends, the team has high hopes for new Disney serie
  • Mickey Mouse feature plush
  • Thomas & Friends
  • repositioning a
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Turner Media Innovations - Press Gallery - 0 views

  • Wendy Hill, Mattel Marketing Manager,
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Mattel adds online & on tour platforms to Milkshake! sponsorship deal | Carat - 0 views

  • Wendy Hill, Senior Marketing Manager, Fisher-Price comments: 
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thinkbox - TV Planning Awards 2011 - 0 views

  • bespoke cross-platform partnership with Turner on Boomerang,
  • campaign allowed Mattel to leverage relationships with important retailers
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Lucy Zorina | LinkedIn - 0 views

  • multilingual Executive Member of the Marketing Society
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2012 brand campaign for Fisher-Price unveiled | Toy Industry | News by ToyNews - 0 views

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Kaisa Nieminen | LinkedIn - 0 views

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    " Digital Content Development and Distribution"
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