n order to engage the next generation of fans, we need to work as a sport to deliver content in a way viewers can understand, at their fingertips," he said. "Racing is one of the few sports where the action is over and everyone's not even sure ex
Virtual 3-D race simulator
an "ride" last year's winner with the jockey's-eye view of the race.
making our system more game-like will make it more fun and motivating”
1) determine business objectives;
2) translate objectives into desired customer behavior;
3) assign points to desired behaviors;
4) assign (primarily extrinsic) rewards to points;
5) polish it off with some virtual trophies, a leaderboard and social media integration.
Gamifying a commercial system requires knowledge of not only the existing system but also the principles of game design.
involves combining storytelling, character development, game mechanics, aesthetics, virtual worlds, puzzles, adaptation and technology to create motivation, fun and prof
points and prizes
fun and engagement
exploring, socializing, achieving
players need a world to explore, a surprising story,