Although it’s important to establish a presence on a giant like Facebook, make sure you also set up shop where you’re already visible.
No matter how silly an exercise it may seem, acknowledging and agreeing with yourself that building this presence could take upwards of a year (and then some), and then promising to invest time, energy and resources into it no matter what, will keep you committed and prepare you to be active and engaged even when you feel like your presence is stagnating.
Infrequent interaction is one of the main reasons businesses experience social media failure.
You need to start the conversation with your users, and anytime they reach out to you, you need to be prepared to respond.
A good rule of thumb is to talk about your customers and your industry 80% to 90% of the time, and then discuss your own business. That means you need to start a blog, write white papers, explore trends, release case studies and create infographics.
The larger you grow, the more in danger you are of failing to engage (point #3), because—let’s face it—social media is a lot of work.
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ChildCareInfo.com is a website that engages all areas of the child care profession. On this page you will find featured links to the rest of ChildCareInfo.com which could include recipes, menu planning tips and hints, books, community talk, a marketplace and more!