Whitepaper: Sustainable Social Media Infrastructure « Miro - Internet TV Blog - 0 views
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Whitepaper: Sustainable Social Media Infrastructure
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A new type of non-profit organization is emerging, one that has never been possible in an offline world. These new organizations are creating permanent, sustainable public knowledge and communications infrastructure that is designed for public benefit.
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The foundation world, largely absent from these success stories, should seize the opportunity to create new funding models for the next generation of long-term, public interest technology projects.
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Non-profit projects online can build vibrant collaborative communities of volunteers and evangelists that would have been extremely difficult and very expensive to organize offline.
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Mozilla Key TakeawaysOnline, a small amount of resources can serve millions of people. Web-based organizations can become self-sustaining in a way that has never been possible offline. When creating a website or building software, costs do not rise linearly with the number of people served. Successful social tech projects can quickly transition from being grant recipients to granting organizations. Non-profits have competitive advantages in the marketplace: high levels of trust and credibility and volunteer communities can multiply the reach of the paid staff. Open-source software can create a better product than the proprietary competition.
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Tiny amounts of money can let smart projects reach enormous audiences. Avoiding some types of revenue can help protect the credibility and therefore success of certain non-profit tech projects. Revenue requirements relative to people served may be so small that perpetual grant support is the best long-term strategy.