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william doust

ESRC Society Today - Communications Strategy - 0 views

www.esrcsocietytoday.ac.uk/...default.aspx

communications communications strategy toolkit template for:christinewp for:elizborg for:rachyjohnstone

shared by william doust on 08 Jun 09 - Cached
  • Communications Strategy This part of the toolkit gives guidance on putting together a communication strategy. It takes you through a step-by-step guide including setting objectives and thinking about the messages aimed at key audiences through their preferred channels.
  • william doust on 08 Jun 09
     
    Communications Strategy Communications StrategyThis part of the toolkit gives guidance on putting together a communication strategy. It takes you through a step-by-step guide including setting objectives and thinking about the messages aimed at key audiences through their preferred channels.
william doust

Stanford Social Innovation Review : Articles : Ten Nonprofit Funding Models (March 16, ... - 0 views

www.ssireview.org/...ten_nonprofit_funding_models

for:elizborg business model nonprofit business model strategy for:rachyjohnstone

shared by william doust on 26 Mar 09 - Cached
  • For-profit executives use business models—such as “low-cost provider” or “the razor and the razor blade"—as a shorthand way to describe and understand the way companies are built and sustained. Nonprofit executives, to their detriment, are not as explicit about their funding models and have not had an equivalent lexicon—until now. 
  • When a person says that a company is a “low-cost provider” or a “fast follower,” the main outlines of how that company operates are pretty clear. Similarly, stating that a company is using “the razor and the razor blade” model describes a type of ongoing customer relationship that applies far beyond shaving products.
  • The value of such shorthand is that it allows business leaders to articulate quickly and clearly how they will succeed in the marketplace, and it allows investors to quiz executives more easily about how they intend to make money. This back-and-forth increases the odds that businesses will succeed, investors will make money, and everyone will learn more from their experiences.
  • ...2 more annotations...
  • The nonprofit world rarely engages in equally clear and succinct conversations about an organization’s long- term funding strategy. That is because the different types of funding that fuel nonprofits have never been clearly defined.3 More than a poverty of language, this represents—and results in—a poverty of understanding and clear thinking.
  • Through our research, we have identified 10 nonprofit models that are commonly used by the largest nonprofits in the United States. (See “Funding Models” on page 37.) Our intent is not to prescribe a single approach for a given nonprofit to pursue. Instead, we hope to help nonprofit leaders articulate more clearly the models that they believe could support the growth of their organizations, and use that insight to examine the potential and constraints associated with those models.
  • william doust on 26 Mar 09
     
    10 nonpforit funding biz-models: various strategic approches towards operational sustainability. This links really well to the harvard business review (HBR) practical table that outlined: strategy, business model, tactics, values. I have put a floating bubble on the page with the link to the HBR document. Donwloadable as A PDF.
william doust

Marketplace | Resources - 0 views

www.youthactionnet.org/index.php

marketplace strategy recession downturn charity non-profit nonprofit 3rd-sector 3rd sector

shared by william doust on 19 Mar 09 - Cached
  • william doust on 19 Mar 09
     
    charity recession strategies from the US...
william doust

10 Tools and Strategies to Market Your Nonprofit on a Shoe-String Budget - fr... - 0 views

www.frogloop.com/...our-nonprofit-on-a-shoe-s.html

shared by william doust on 14 Aug 09 - Cached
  • 10 Tools and Strategies to Market Your Nonprofit on a Shoe-String Budget
william doust

Whitepaper: Sustainable Social Media Infrastructure « Miro - Internet TV Blog - 0 views

www.getmiro.com/...le-social-media-infrastructure

for:christinewp for:elizborg elearning strategy elearning for:rachyjohnstone

shared by william doust on 11 Jun 09 - Cached
  • Whitepaper: Sustainable Social Media Infrastructure
  • A new type of non-profit organization is emerging, one that has never been possible in an offline world. These new organizations are creating permanent, sustainable public knowledge and communications infrastructure that is designed for public benefit.
  • The foundation world, largely absent from these success stories, should seize the opportunity to create new funding models for the next generation of long-term, public interest technology projects.
  • ...3 more annotations...
  • Mozilla Key TakeawaysOnline, a small amount of resources can serve millions of people. Web-based organizations can become self-sustaining in a way that has never been possible offline. When creating a website or building software, costs do not rise linearly with the number of people served. Successful social tech projects can quickly transition from being grant recipients to granting organizations. Non-profits have competitive advantages in the marketplace: high levels of trust and credibility and volunteer communities can multiply the reach of the paid staff. Open-source software can create a better product than the proprietary competition.
  • Non-profit projects online can build vibrant collaborative communities of volunteers and evangelists that would have been extremely difficult and very expensive to organize offline.
  • Tiny amounts of money can let smart projects reach enormous audiences. Avoiding some types of revenue can help protect the credibility and therefore success of certain non-profit tech projects. Revenue requirements relative to people served may be so small that perpetual grant support is the best long-term strategy.
  • william doust on 11 Jun 09
     
    Xtine, here's tons of bits that you could nick to justify the impact of elearning @ CLP ;-) it will really, really - REALLY! inspire you ;-) will skype it to you ;-)
william doust

Search Engine Marketing Resources :: SEO & SEM Infographics :: Elliance - 0 views

searchengineoptimization.elliance.com/...seo-infographicByCategory.aspx

elliance infographic IT ICT web socialmedia search engine marketing website resources marketing emarketing

shared by william doust on 24 Nov 09 - Cached
  • william doust on 24 Nov 09
     
    Fab infographics explaining quite clearly how the web can be capitalized upon to drive traffic to your site. Many, many strategies, tactics, etc.
william doust

Transmedia TV programme making | The Wall Blog - 0 views

www.wallblog.co.uk/...media-tv-programme-making-tips

content content development content strategy

shared by william doust on 30 Jun 10 - Cached
  • william doust on 30 Jun 10
     
    What about adapting this to suit your own content creation needs? - could link with socialmedia workshop
william doust

Creating Inclusive Communities >>> - 0 views

209.85.229.132/search

for:elizborg

shared by william doust on 18 Mar 09 - Cached
  • undertaking of community audits to establish the specific needs of neighbourhoods.
  • ‘Communities of Interest’ project,which allows a range of groups or communities within Sunderland access to a quality presence on the internet,offering peer group support and encouraging engagement and empowerment.
  • The social inclusion through ICT work is being taken forward in 2004-6 through the LSP’s e-neighbourhoods initiative,supported by t
  • ...4 more annotations...
  • Neighbourhood Renewal Fund
  • Social Inclusion through ICT
  • Council and its partners in Sunderland aimed at reducing the ‘digital divide’
  • Initiatives include: the ‘electronic village hall strategy’,ensuring that everyone has free access to ICT at a time and place convenient to them; the development of a pool of community e-champions;
  • william doust on 18 Mar 09
     
    Eliz, this google indexed PDF (that looks like web-page), contains some fab stuff about creatinb inclusive communities. This has bits to do with digital divide. It also has an overview of the Sunderland approach. Could be good talking point when you guys do some higher level meetings with your govt. contacts.
william doust

ChangeThis :: Learning to View Your Customers as a s connected - than Powerful Tribe - 0 views

www.changethis.com/55.04.CustomerTribes

changethis pdf resource business marketing strategy customers service users

shared by william doust on 11 Mar 09 - Cached
  • As a business it’s tempting to think of a 'tribe' as a 'customer base.' That’s wrong. People aren’t part of a tribe simply because they buy a product or service. What qualifies them as a tribe are their connections. Tribes of customers are connected to an idea, each other, products, services, employees, etc.—creating a network of connections to the business as a whole."
  • william doust on 11 Mar 09
     
    "As a business it's tempting to think of a 'tribe' as a 'customer base.' That's wrong. People aren't part of a tribe simply because they buy a product or service. What qualifies them as a tribe are their connections. Tribes of customers are connected to an idea, each other, products, services, employees, etc.-creating a network of connections to the business as a whole."
william doust

Web 2.0 + Best Practices = Connecting and creating value - Fast.Fwd.Innov@tion - 0 views

www.fastfwdinnovation.com/...-connecting-and-creating-value

for:christinewp for:elizborg for:rachyjohnstone elearning elearning strategy

shared by william doust on 11 Jun 09 - Cached
  • Web 2.0 + Best Practices = Connecting and creating value
  • william doust on 11 Jun 09
     
    Food for thought and methodology of how you could add value through use of web technologies to the customers/clients/communities you serve. Inspirational!
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