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" Ruth Clark and Richard Mayer in the industry classic e-Learning and the Science of Instruction, explain that seductive details are "interesting but irrelevant material added to a multimedia presentation in an effort to spice it up

Seductive details are those elements in a program that draw you in, attract the eye and engage the brain. They seduce your interest, but distract from the main point.

It's interactive! It's intriguing! But it's exhausting, and let's face it"—there's no point. Fatigue sets in and you move on

This is the premise underlying the arousal theory, the idea that entertaining and interesting embedded effects cause learners to become more emotionally aroused and therefore they work harder to learn the material.

. Designers who don't understand the basics of effective instructional design are committing what Clark Quinn of Quinnovation calls "instructional design malpractice.

CCBB design shines and sparkles wildly in the sun

When we force learners to practice without context, they've memorized facts but may not be able to apply them correctly in context.

Too much clicking can lead to learner fatigue, is distracting to the learner, and doesn't promote deeper understanding

We need to provide more contextual opportunities for drill exercises that will help the learner both retain and apply the knowledge they are practicing.

"Well-written, multiple-choice questions teach and assess knowledge within the context of a game. Poor questions simply allow the gamer to play the game without learning.

that the addition of interesting yet unimportant augmentations can divert learners from learning the main points that are being made

. You're best served to spend your time designing the right type of course and spending less time looking for ways to 'jazz it up'"

. Now, take a look at the screen and see where your eye lands first. Is it the flashing Next button in the bottom right corner? Or is it the important content bit at the center of the screen? Ask an objective outsider to take a look, too

Pilot your program with some test learners

heck in with them immediately afterwards, one week, three weeks. See what they remembe

, don't take this to mean that elearning shouldn't look good.

What about your LMS? At Kineo, where I work, we love using Moodle and Totara as an LMS solution for our clients, not only because of the great features and the fact that it's open source, but always because we can make it look like almost anythin

Blogs are also the epitome of the type of technology that can lead to rapid innovation. They can be free to set up, are easy to use and because they are at the user's control, they represent a liberated form for expression. There is no word limit or publication schedule for a blog

‘Scholarship’ is itself a rather old-fashioned term.

How do we recognise quality?

Prior to the Internet, but particularly prior to social networks, this kind of network was limited to those with whom you interacted regularly.

the advent of social networks that is having an influence on scholarly practice.

Should bloggers use institutional systems or separate out their blogging and formal identities?

Dunbar's (1992) research on friends and group size suggests that it has a capacity of around 150. It necessitates keeping in touch with a lot of people, often reinforcing that contact with physical interaction.

for those who have taken the step to establishing an online identity, these networks are undoubtedly of significant value in their everyday practice.

openness

Tim O'Reilly (2004) calls ‘an architecture of participation’, an infrastructure and set of tools that allow anyone to contribute.

It is this democratisation and removal of previous filters that has characterised the tools which have formed the second wave of web popularity, such as YouTube, Wikipedia, Flickr, blogs, Facebook and Twitter.

Openness then refers not only to the technology but also to the practice of sharing content as a default.

Fast – technology that is easy to learn and quick to set up. The academic does not need to attend a training course to use it or submit a request to their central IT services to set it up. This means they can experiment quickly.

Cheap – tools that are usually free or at least have a freemium model so the individual can fund any extension themselves. This means that it is not necessary to gain authorisation to use them from a budget holder. It also means the user doesn't need to be concerned about the size of audience or return on investment, which is liberating.

Out of control – these technologies are outside of formal institutional control structures, so they have a more personal element and are more flexible. They are also democratised tools, so the control of them is as much in the hands of students as it is that of the educator.

Overall, this tends to encourage experimentation and innovation in terms of both what people produce for content services and the uses they put technology to in education.

‘the good enough revolution’

This reflects a move away from expensive, sophisticated software and hardware to using tools which are easy to use, lightweight and which tie in with the digital, networked, open culture.

there seems to be such an anxiety about being labelled a ‘technological determinist’ that many people in education seek to deny the significance of technology in any discussion. ‘Technology isn't important’, ‘pedagogy comes first’, ‘we should be talking about learning, not the technology’ are all common refrains in conferences and workshops.

While there is undoubtedly some truth in these, the suggestion that technology isn't playing a significant role in how people are communicating, working, constructing knowledge and socialising is to ignore a major influencing factor in a complex equation.

entirely unpredicted, what is often termed ‘emergent use’, which arises from a community taking a system and using it for purposes the creators never envisaged.

The bolded items above really represent one version (and certainly not the only one) of the complete package – open content, open learning support, and open badges that help you demonstrate competence to an employer.

- An initial list of OER (e.g., OLI courses) and Q/A services (e.g., StackOverflow.com or OpenStudy) which will help individuals develop the skills necessary to obtain the badges

• Combine these and other business models to generate enough revenue so that (1) the marking service can be free in addition to all the badge related materials being openly licensed and (2) employers will respect and recognize the badges resulting from the process.

If a digital artifact released under a CC BY license is posted on a public website it would qualify as an open educational resource for everyone with internet access. However, if a teacher downloaded a copy of the OER and placed it inside a learning management system it would suddenly cease to be an open educational resource – even though the resource hadn’t changed.

The efficacy ideal is not realizable in practice. Intuitively we would want the ideal OER to support the educational goals of every user, and some definitions limit OER to “high-quality” materials. However quality, like beauty, is in the eye of the beholder. A resource considered very high quality by an English speaking undergraduate might be very low quality for an English speaking primary school student or a Spanish speaking undergraduate.

While everyone wants the OER they use to be high quality for them, it is meaningless to talk about OER being “high quality” without simultaneous reference to the user.

Brown (2009) reports, Recently, the Nielsen Norman Group study of teenagers using the web noted: ‘We measured a success rate of only 55 percent for the teenage users in this study, which is substantially lower than the 66 percent success rate we found for adult users’. The report added: ‘Teens’ poor performance is caused by three factors: insufficient reading skills, less sophisticated research strategies, and a dramatically lower patience level’.

A new generation is behaving fundamentally differently – there seems little real evidence beyond the rhetoric that the net generation is in some way different from its predecessors as a result of having been exposed to digital technologies. There is some moderate evidence that they may have different attitudes. There is a general change in society which has relevance for learning – certainly the overall context is an ICT-rich one, and people are using the Internet for a variety of learning-related activities. People are learning in different ways – although firm evidence of informal learning is difficult to gather, there is much by the way of proxy activity that indicates this is the case. There is growing dissatisfaction with current practice in higher education – there seems little strong evidence for this. Probably more significant to the culture of education has been the shift to perceiving the student as a customer. There is certainly little evidence that the dissatisfaction is greater than it used to be, but what may be significant is that there are now viable alternatives for learners. Universities have lost their monopoly on learning, which reinforces the next point.

Higher education will undergo similar change to that in other sectors – there are some similarities between higher education and other sectors, such as the newspaper and music industries, but the differences are probably more significant. However, the blurring of boundaries between sectors and the viability of self-directed, community-based learning means that the competition is now more complex.

The first is that there is lag between society's acceptance of a technology and then its adoption in higher education. Brown (2009) suggests that in society the stages of technology diffusion can be defined as critical mass (ownership by 20–30 per cent of the population), ubiquity (30–70 per cent) and finally invisibility (more than 70 per cent). If higher education were to wait for the invisibility stage to be reached before it engaged with a technology, then given the time it takes to implement policies and technology, it really will look outdated. For example, in 2007, those using social networks might have been in the minority; now they will be in the majority. This is the problem with waiting for data to determine decisions – if you made a decision based on 2007 data that social networks were largely unused, it would look out of date in 2010. What is significant is the direction of travel, not the absolute percentages at any given time.

Anyone can open their own diploma mill, err I mean badge-selling operation? Of course not. Badges would have to be accredited by someone.

If you want to get a badge though, that's going to cost.

I think the presence of a badge could actually be a detriment to an otherwise genuine learning experience.

]The whole point of education organisations adopting elearning is to cut costs. They are not doing it to improve education standards. They say it's to educate more. But we know this is a smoke screen. Bean-counters run universities and colleges just like they run commercial companies.For example, The Briish Council is planning to move into distance learning big time. 10,000s of new students. Their reasons (am I #cynic) won't be to improve educational outcomes (mostly English language teaching) but to get more qualifed teachers for for their bucks.

This course will allow us the opportunity to collaborate together and experience first hand this new way to learn. In addition to this we can evaluate whether or not this is an effective way to learn

grounded in the object-oriented paradigm of computer science.

build small (relative to the size of an entire course) instructional components that can be reused a number of times in different learning contexts

Moreover, those who incorporate learning objects can collaborate on and benefit immediately from new versions. These are significant differences between learning objects and other instructional media that have existed previously.

Supporting the notion of small, reusable chunks of instructional media, Reigeluth and Nelson (1997) suggest that when teachers first gain access to instructional materials, they often break the materials down into their constituent parts.

if instructors received instructional resources as individual components, this initial step of decomposition could be bypassed

The Learning Technology Standards Committee chose the term “learning objects” (possibly from Wayne Hodgins’ 1994 use of the term in the title of the CedMA working group called “Learning Architectures, API’s, and Learning Objects”)

provided a working definition

Learning Objects are defined here as any entity, digital or non-digital, which can be used, re-used or referenced during technology supported learning. Examples of technology-supported learning include computer-based training systems, interactive learning environments, intelligent computer-aided instruction systems, distance learning systems, and collaborative learning environments. Examples of Learning Objects include multimedia content, instructional content, learning objectives, instructional software and software tools, and persons, organizations, or events referenced during technology supported learning (LOM, 2000).

The proliferation of definitions for the term “learning object” makes communication confusing and difficult.

It would seem that there are almost as many definitions of the term as there are people employing it.

In addition to the various definitions of the term “learning object,” other terms that imply the general intention to take an object-oriented approach to computer-assisted instruction confuse the issue further.

Depressingly, while each of these is something different, they all conform to the Learning Technology Standards Committee’s  “learning object” definition. An in depth discussion of the precise meanings of each of these terms would not add to the main point of this discussion: the field is still struggling to come to grips with the question, “What is a learning object?”

At the same time, the creation of yet another term only seems to add to the confusion. While the creation of a satisfactory definition of the term learning object will probably consume the better part of the author’s career, a working definition must be presented before the discussion can proceed.

Therefore, this chapter will define a learning object as “any digital resource that can be reused to support learning.”

This definition includes anything that can be delivered across the network on demand, be it large or small.

This definition of learning object, “any digital resource that can be reused to support learning,” is proposed for two reasons.

The definition adopted for this chapter emphasizes the purposeful use (by either an instructional designer, an instructor, or a student) of these objects to support learning

Second, the proposed definition is based on the LTSC definition (and defines a proper subset of learning objects as defined by the LTSC), making issues of compatibility of learning object as defined within this chapter and learning object as defined by the LTSC explicit

With that compatibility made explicit, the proposed definition differs from the LTSC definition in two important ways.

First, the definition explicitly rejects non-digital

The definition also drops the phrase "technology supported" which is now implicit, because all learning objects are digital.

Second, the phrase "to support" has been substituted in place of "during" in the LTSC definition. Use of an object "during" learning doesn't connect its use to learning

First, the definition is sufficiently narrow to define a reasonably homogeneous set of things: reusable digital resources. At the same time, the definition is broad enough to include the estimated 15 terabytes of information available on the publicly accessible Internet (Internet Newsroom, 1999).

Armed with a working definition of the term learning object, the discussion of the instructional use of learning objects can proceed.

Instructional design theory and learning objects

Reigeluth

[I]nstructional design theories are design oriented, they describe methods of instruction and the situations in which those methods should be used, the methods can be broken into simpler component methods, and the methods are probabilistic. (p. 7).s11 {margin-left:0; line-height:2.400000; text-indent:36;}

Because the very definition of “theory” in some fields is “descriptive,” design theories are commonly confused with other types of theories that they are not, including learning theory and curriculum theory (Reigeluth, 1999a).

The following discussion takes a step in this direction, by recasting two of the largest issues in the learning objects area – combination and granularity – in instructional design terms

Combination

there is astonishingly little conversation around the instructional design implications of learning objects.

item (d) in the Learning Objects Metadata Working Group’s PAR (LOM, 2000) reads as follows:

To enable computer agents to automatically and dynamically compose personalized lessons for an individual learner

at this point a brief discussion of metadata, the focus of the Learning Object Metadata Working Group’s efforts, is necessary.

Metadata, literally “data about data,” is descriptive information about a resource

he Learning Objects Metadata Working Group is working to create metadata for learning objects (such as Title, Author, Version, Format, etc.) so that people and computers will be able to find objects by searching

​The problem with 7(d) arose when people began to actually consider what it meant for a computer to “automatically and dynamically compose personalized lessons.”

his meant taking individual learning objects and combining them in a way that made instructional sense, or in instructional design terminology, “sequencing” the learning objects.

The problem was that no instructional design information was included in the metadata specified by the current version of the Learning Objects Metadata Working Group standard.

​The lack of instructional design discussion at this standards-setting level of conversation about learning objects is disturbing, because it might indicate a trend.

Once technology or software that does not support an instructionally-grounded approach to learning object sequencing is completed and shipped to the average teacher, why would he or she respond any differently

Wiley (1999) called this “the new CAI – ‘Clip Art Instruction’” (p. 6).

Discussion of the problem of combining learning objects in terms of “sequencing” leads to another connection between learning objects and instructional design theory.

Granularity

The most difficult problem facing the designers of learning objects is that of “granularity” (Wiley, et al., 1999).

How big should a learning object be?

Reuse is the core of the learning object notion, as generativity, adaptivity, and other –ivities are all facilitated by the property of reuse.

designating every individual graphic and paragraph of text within a curriculum a “learning object” can be prohibitively expensive