It’s about knowing how and knowing who and knowing who knows who knows what.
Whatever you call this blend of craft and community, one of the most important
challenges posed by the real-time, ubiquitous, wireless, always-on, often
alienating interwebs are the skills required for the use of media to be
productive and to foster authentic interpersonal connection, rather than waste
of time and attention on phony, banal, alienated pseudo-communication. Know-how
is where the difference lies.