What Companies Should Know About Digital Natives « Web Strategy by Jeremiah O... - 0 views
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Forrester’s social Technographics to learn about the data.
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Michelle Krill on 15 May 09From Groundswell
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Michelle Krill on 15 May 09http://www.forrester.com/Groundswell/index.html
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Opportunities: companies should allow natives to increase creativity to rip, mix, burn content to encourage interaction.
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They may not be able to identify qualified and expert sources. “If it’s online, it must be true!”