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Promoting Events Electronic Arts U.K. hosted a “Play4Xmas” tour at six different shopping malls across the UK in November and December. Those who checked in at each event had a chance to win up to 10 games per day.

Ambush Marketing Instead of paying an arm and a leg for an exhibition table at the ITB Berlin (the world’s largest travel tradeshow), Germanwings used Facebook Places to create check-ins at each one of its competitors at the fair. When someone checked in at an airline’s booth, their status update would read something like “Air France: France for a bargain price is only available from Germanwings” thanks to their hidden messages.

Facebook Places provides viral marketing for a company since every check-in shows up in the news feed of the user’s friends. It allows businesses to create incentives for those who come to their physical location or events.

Everybody’s Doing It.

There are all sorts of new trends that have hit the world of viral marketing over the past year. People are doing cool things with HTML5, creating interactive YouTube videos and interactive games, creating cool YouTube takeover campaigns, response campaigns and more. These ideas are still relatively new and surprising, but if you don’t act now they’re going to be old hat. Get into web video in 2011, while its still approaching its apex and you’ll have more of a chance of standing out and not just fading into the piles of copycat campaigns.

Online video is everywhere and it is only going to go further in 2011. This year we’ve seen Facebook become a major online video engine with viewers watching 16 minutes of video on Facebook per month and growing; the New Twitter launched, allowing users to watch videos directly from their Twitter feeds; more and more television viewers are cutting the cord and making the switch over to online video; and connected television services like Google TV and Apple TV are bringing web video to the television set

Miren Browser is a super quick, lightweight web browser that packs some serious browsing speed on both Android phones and tablets. With its minimalistic layout in full screen mode, it leaves you with an uninhibited view of your websites and rss feeds.

The change will allow instructors to publish and share their courses — syllabi, handouts, and so on — under a Creative Commons Attribution license (CC BY).

This will mean that, for the first time, content in Blackboard will be available to those who aren’t registered for a course — learners not enrolled, learners not on campus. Professors will be able to share their material to Facebook and Twitter.

Blackboard also says that it’s revising its policies so that institutions that do open up their course materials this way don’t incur any additional licensing costs when people access the materials, even via webinars and the like. That means non-traditional, non-enrolled, non-revenue generating students will be able to access the material as “guests” without forcing schools to pay more.