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Google is preparing to roll out a paid subscription service for some of the specialist video channels on YouTube.

The subscription service is expected to be rolled out soon, meaning it could be launched as early as this week.

As professionally produced videos that were once only available on network television become more common on the Internet, YouTube is looking at ways to leverage the medium and expand their revenue stream using the subscription-based model. In the past 18 months, YouTube has reportedly spent more than $200 million on advances to dozens of start-up channels.

Not only is the creative services software shop closing down the Creative Suite version numbers and branding; it’s getting rid of the entire paradigm of old-school, cereal-box* software.

No more waiting for your design software’s features to catch up with what the web guys have been doing for six months

new purchasing paradigm for the entire creative industry. Every ad agency, every magazine, every indie design firm and print shop — they will all be transitioning from bought-and-owned software at $200 or $700 or $2,000 a pop to the Creative Cloud subscription model, which can cost as little as $20 per mont

Everybody’s Doing It.

There are all sorts of new trends that have hit the world of viral marketing over the past year. People are doing cool things with HTML5, creating interactive YouTube videos and interactive games, creating cool YouTube takeover campaigns, response campaigns and more. These ideas are still relatively new and surprising, but if you don’t act now they’re going to be old hat. Get into web video in 2011, while its still approaching its apex and you’ll have more of a chance of standing out and not just fading into the piles of copycat campaigns.

Online video is everywhere and it is only going to go further in 2011. This year we’ve seen Facebook become a major online video engine with viewers watching 16 minutes of video on Facebook per month and growing; the New Twitter launched, allowing users to watch videos directly from their Twitter feeds; more and more television viewers are cutting the cord and making the switch over to online video; and connected television services like Google TV and Apple TV are bringing web video to the television set