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To be fair, things are changing. By the end of the year, 75% of US-based companies expect to use social media for customer service. It’s a reaction to the changing game. Gone are the days when social media was all about marketing through Twitter and Facebook. It’s now an integral tool to ensure you are responsive not reactive, contactable not aloof and authentic not robotic. And increasingly, it’s about solving customer’s issues in real time through social channels, showing your dedication and transparency to your customers.

In the same way that bar codes don’t have to be boring, quick response codes can also be creative. Thanks to a 30% tolerance in readability, you can have some real fun with clever designs. Besides looking good, this can also make them more successful

Everybody’s Doing It.

There are all sorts of new trends that have hit the world of viral marketing over the past year. People are doing cool things with HTML5, creating interactive YouTube videos and interactive games, creating cool YouTube takeover campaigns, response campaigns and more. These ideas are still relatively new and surprising, but if you don’t act now they’re going to be old hat. Get into web video in 2011, while its still approaching its apex and you’ll have more of a chance of standing out and not just fading into the piles of copycat campaigns.

Online video is everywhere and it is only going to go further in 2011. This year we’ve seen Facebook become a major online video engine with viewers watching 16 minutes of video on Facebook per month and growing; the New Twitter launched, allowing users to watch videos directly from their Twitter feeds; more and more television viewers are cutting the cord and making the switch over to online video; and connected television services like Google TV and Apple TV are bringing web video to the television set