Really funny! Perhaps we could play on this idea for e-Fiesta... maybe have a camera where we invite people to look into the camera and find their faces suddenly popping up in a poster of themselves - complete with the #efiesta tag, or something like that.
What strikes me is the use of humour and fun in marketing and publicity, especially when it comes to social media.
E.g. I esp like how the burly man was very amused at a Hulk'd version of himself standing over a burning city. People do like to see positive photos of themselves - especially when done by others.
(But wonder how the MDs would feel having to photoshop in real-time haha. :D)