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Alex Alderman

Sony Music & Metaverse at 2017 CMA Fest - Metaverse AR Platform - Medium - 2 views

    Sony created a gamified augmented reality experience using a free AR platform called Metaverse. Some of the more innovative features of the experience included integration with other mobile apps, exclusive content, and guided interaction with live participants (including a wandering man in a Sasquatch costume). The platform could be used to develop place-based extension learning, student projects, or academic program promotions.
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