"perhaps VAK is just a version of the same problem scholars run into time and again, the pull of catchy-but-wrong ideas against the nebulous, unsatisfying ones that are closer to the truth."
According to the authors, much of what is widely claimed about learning styles - primarily that learners learn best when they learn in their preferred mode, be it visually, auditorily, or kinesthetically - is simply not backed up with research. They believe that the widespread belief in learning styles has real costs to teachers and students. Faculty neglect other, well-established learning theories and students neglect other modes of learning out of a misplaced belief that they can't learn well in those modes.