Google's Book Viewer being used by the Cultural Genome Project.

From Google's Blog

Chronicle of Higher Education Article on the Cultural Genome Project

The web is no longer just an integral part of our lives; the web significantly defines the way we engage with the world. To be a wholly educated leader, a successful and effective member of an organization or business, and or an engaged citizen, it is now vital to understand web technologies beyond the level of a consumer. Instead of seeing the web as something that "happens behind the computer screen," the liberally educated person must understand how the web works and shapes our lives. This means understanding how data travels, what happens to your personal information on the web, how the definition of privacy is changing, how the web serves as a publishing and authoring platform, how media is shared and remixed, and how an online economy is changing the way we learn. In Spring 2011 we will launch a Design Seminar to begin mapping out integrated academic approaches to the Web, modeling the ways that multiple disciplines and perspectives are necessary to really comprehend the technological and cultural landscape.