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Wessel Pollard

Simple Steps To Getting Started With Mobile Marketing - 0 views

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started by Wessel Pollard on 28 Oct 12
  • Wessel Pollard
     
    You may have no idea where to start in your mobile marketing attempts. Promoting your business effectively is always a challenge, and that is especially true in something as new as mobile devices. This article will help you to hone your mobile marketing skills.

    Make sure to note your location on social networking sites. This will help you get more exposure for your business. Stick to the basics, and then grow your marketing strategies from there. If nothing else, make sure you sign your business up for a Foursquare account, as well as a Facebook account.

    onfone Be succinct and to the point. Your customers should access the information they need in a few clicks. Typing a lot can get frustrating, especially on tiny mobile keypads. So keep your mobile marketing campaign at a minimum.

    cbb mobil You probably know that you can offer some free apps to your customers, but did you know that applications are actually easy to create? You can market a special app for your business to boost mobile marketing efforts. There are many different features from which you can choose when designing your apps.

    Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Sticking to your mission statement keeps your business focused and efficient.

    Check to verify that your mobile web site works on every popular mobile web browser in use. Every message should read properly on a wide variety of mobile devices, including Apple iOS devices, Android devices, Blackberries and more. The easiest way to accomplish this is simply to make the message simpler, so don't stress about trying to get complicated graphics working cross-platform. Simple is often the best solution for these problems.

    mobiltest Your campaign should be perceived as useful by your audience. If you send messages to strangers, you have to make it worth their time. If you are sending messages to high fliers, you want to send them something like a discount coupon for an upscale establishment. However, if your intended audience is a middle-class family, you would need to send things that would be of interest to a family.

    When mobile marketing, your main concern is maintaining your current customer base rather than adding new customers. Your current customers will take much more kindly to receiving product updates and text messages than new customers. Sending mobile messages to people who are not yet customers can actually give your company a bad name with them.

    Be enthusiastic about improving your advertising. And keep close tabs on the new techniques your competition is implementing. These tips should have given you some great ideas on using mobile marketing to expand your market position.
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