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is Mark Granovetter’s ‘Strength of Weak Ties’ argument in 1973, revisited in 1983. Essentially, weak ties are those ties ‘outside’ the core connections that any one actor has. Granovetter uses the example of acquaintances and friends, where the former are more structurally crucial to a network than the latter. In other words, if you operate solely within your group of ‘close-knit’ friends, then there is little or no expansion of that network and hence the proliferation of linear thought; a process known as homophily. Heterophily then is when networks are predicated on difference, or by exploration of ‘weaker’ ties to any given individual – a phenomenon which discourages linearity, and embraces rhizomatic thinking.