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A look at advertising can introduce students to persuasive writing, the effect of different music, colors and mediums, critical thinking and problem solving.

I like to have students to consider both sides of advertising.  First, what does it mean to be a consumer and how does advertising play into that?  Second, how would you create an advertisement that reaches a target audience?

You can also tie advertising to history by asking students to look at World War II posters

With the presidential election dominating the news between now and November, there's no shortage of timely material to bring into classroom discussions. If used as the starting point for project-based learning, the 2012 election can engage students in thinking critically about everything from media messages to voter rights to public opinion polls.

When students become media literate, they learn to ask critical questions about how political advertisements were constructed, who paid for them to be produced and aired, and whether the information is credible or distorted. Often, such projects lead to students producing and publishing their own media messages.