In this article the author examines the market potential of the Millennial generation to U.S. news organizations. Millennials are defined as those young people born during 1980 or later. A number of issues related to the Millennial generation are examined including their superior educational levels, their social and political activism, and their engagement with civic issues. Among other topics the article discusses the news consumption of that generation including their use of television, both cable and broadcast news, and Internet news sites.
The tweet smell of celebrity success: Explaining variation in Twitter adoption among a diverse group of young adults.Detail Only Available By: Hargittai, Eszter; Litt, Eden. New Media & Society, Aug2011, Vol. 13 Issue 5, p824-842, 19p; DOI: 10.1177/1461444811405805 Subjects: MICROBLOGS; INTERNET users; AFRICAN Americans; INTERNET; CELEBRITIES; COMPUTER network resources; REPORTERS & reporting; UNITED States; Independent Artists, Writers, and Performers Database: Academic Search Premier
Academic Journal SOCIAL TIME AS THE BASIS OF GENERATIONAL CONSCIOUSNESS.Full Text Available By: Nugin, Raili. TRAMES: A Journal of the Humanities & Social Sciences, 2010, Vol. 14 Issue 4, p342-366, 25p, 1 Chart, 1 Graph; DOI: 10.3176/tr.2010.4.04 Subjects: TIME -- Sociological aspects; ADULTHOOD; GENERATION gap; TIME -- Social aspects; TIME management; QUALITATIVE research; YOUNG adults; INTERVIEWS; SOCIAL processes; CONSCIOUSNESS; ESTONIANS; ESTONIA; SOCIAL conditions; ESTONIA -- Politics & government -- 1991- Database: Academic Search Premier