The National Career Development Association - 0 views
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Leslie Camacho on 30 Nov 10""Yes, you really do need to target your resume and cover letter every time." I find myself uttering this over and over again to my students. Whether itis in a class of design students or meeting one-on-one with a business student, they all doubt whether this is truly the case. They cannot believe that they need to go through the trouble of reading through a job description, interpreting what an employer is really asking for, and then demonstrating their interest and skill in these areas. They ask, "Do employers really care?" and some of them raise objections, feeling that targeting their resume is dishonest or "being fake." After several years of struggling with this, I have realized I can relate this issue to something students are more familiar with, something they think about all the time - dating. When placed in the context of an everyday situation where they "target" their communication, they begin to see how important it is to enter into a relevant conversation with a potential employer from the outset. "