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Recession-scarred families are still not ready to go out and splurge on vacation. In fact, many are still cutting back on their big summer holidays.

For employers, Twitter-where users post updates, or "tweets," of no more than 140 characters-offers one more way to find and attract candidates, and a cheaper alternative to big online job boards. It also helps companies target social-media-savvy job hunters and convey an innovative image. For job seekers, Twitter offers the chance to interact one-on-one with companies' recruiters and can be more convenient than job boards.