could bring on-demand programming to Freeview and Freesat
unlikely
to be rolled out until 2011
mired in a complicated approval
process
delays in the consultation process
"My hope is that before the end of this year we will get interim
conclusions from the BBC Trust. If we get those and they are pointing in the
right direction – if they are positive – then I am fairly confident that it
is possible to launch in 2010, although it will be towards the end of 2010.
“If we do not get those, I’m afraid we will not be able to launch until 2011.”
£6 million over five years
to develop the technology needed
Sky has been vociferous in its criticism
cost of entry – an estimated £20 million – to become a
partner
Project
Canvas is expected to cost around £115 million over the first four years,
including a marketing budget of just over £48 million
There will now be a period of consultation on the provisional
conclusions closing on 2 February 2010
likely to benefit licence fee
payers
conditions
on the BBC's involvement
secure the public value
Trust's Public Value Assessment (PVA)
high public value
new dimension to digital terrestrial
TV
increase in the range of content and
services
simple and consistent look and feel
high-quality
new range of low-cost services
open joint venture and engagement
with industry
features currently unavailable
common technical standard
Trust's Market Impact Assessment (MIA)
core technical
specification must be published well in advance
Free-to-air – it must always to
be possible to access the Canvas platform without a subscription
Accessibility and usability
Next steps
The Trust will now consult with members of the public
and industry stakeholders on its provisional conclusions
and then seek to publish its final conclusions as soon
as possible after this.
Spring 2010
Trust publishes final decision
partners proposed to enter into the Canvas
joint venture with the BBC are ITV, BT, Five, C4 and Talk
Talk
An explanation of why agreement to adhere to the technical standards isn’t sufficient to constitute a “platform” (i.e., if the BBC adheres to DBook7 and the CE manufacturers do the same, they should be able to talk to each other—assuming the specification is sane)—and by extension why the rather costly and controlling joint venture is required.