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Adidas AG is a German multinational corporation based in Herzogenaurach, Germany. It manufactures and designs clothing, accessories, and shoes. In Europe, it is the largest sportswear manufacturer and second biggest in the world. It is the holding company for the Adidas Group which consists of the TaylorMade-Adidas golf company, Reebok sportswear Company, and 9.1% of FC Bayer Munich and Runtastic, an Austrian fitness technology company.

Nike Inc. is an American multinational corporation that engaged in the development, manufacturing, design, and worldwide marketing and sales of services, footwear, equipment, apparel, and accessories. It is based in Washington Country, Oregon United States. Nike Inc. is the largest suppliers of apparel and athletic shoes, and a major manufacturer of sports equipment. It already employed more than 44,000 people worldwide as of 2012 and it is the only brand that was valued at $19 billion, making the most valuable brand among sports businesses in 2012.