The document outlined a key PR tactic of divide and rule, where Shell would work with some of its critics but isolate the others. Under the ”Occupying New Ground” scenario the document outlined how the company wanted to “Create coalitions, isolate the opposition and shift the debate.”
The company would “Prepare a game plan for those NGOs considered key” and emphasised the need to “work with [and] sway ‘middle of the road’ activists”.
Others who offered the “possibility of beginning to build trust and understanding” included Pax Christi, Amnesty International and Human Rights Watch. Differentiating the interest groups into friends and foes, Amnesty was singled out as one NGO to approach for a dialogue.
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