Among the many factors of a project that determine whether or not we get involved, three will be mentioned here:
Concrete.
You already exist and your project is sustainable or will truly have the potential to be so in the short term. More generally, you have built a well-known, high-quality project, but need some assistance.
Open.
We want to support projects that affect as many people as possible, or allow a community to expand their horizons.
Alternative.
You fight against a dominant "mass" commercial supply, that floods the market and does not leave any room for creation, and freedom of choice. You see, you might find this funny but this type of situation really makes us mad…