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In this episode of Startup Stories, we present to you the McDonald's Story, and the Biography and Success Story of Ray Kroc, the man behind the rise of McDonald's

P&G Chairman & CEO Bob McDonald said, "In the digital space, with things like Facebook and Google and others, we find that return on investment of the advertising when properly designed, when the big idea is there, can be much more efficient."

Logos are vital in branding and marketing. They help make businesses and organizations easier to remember. They do not help sell stuff directly but they help consumers differentiate one particular brand from the competition. They also give companies and institutions their own sense of self and individuality, if at least visually. It's like giving a face to a name. We have listed a few things that we think will be helpful in creating or redesigning your logo. 4 Logo Design Tips You Need to Check

McDonald's is the secondlargest fast-food restaurant chain in the world, available in 119 countries with approximately 36,900 restaurants and nearly 68 million customers visiting every day. Innovation has played a huge part in its success.