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José Cezar Martins is a venture capitalist in southern Brazil. His company, Paradoxa, is based in Porto Alegre, Rio Grande do Sul, and was designed to explore the startups of the region and "providing the resources and network to make a start-up a high-value asset". In an exclusive interview to Timizzer, Martins explains his experiences, including failures, the risks of co-investments and investments on innovation, the environment of innovation in southern Brazil, and starting a business with "little or no money". The entrepreneur thinks that the potential of his region, especially on intellectual capability, is underestimated by investors.