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Barbara Kurts

Lead Generation - The B2B Digestive System - 0 views

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    Lead generation is the digestive system to any business intent on supporting healthcare. Because like a real digestive system, it is one of the critical means to keep any business entity alive.
Barbara Kurts

Does Lead Generation Require Split Personas? - 0 views

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    It sounds crazy but there are many ways that lead generation can cause you to develop a split identity. It might not be just two but even three, four, or seven! There are ju
Barbara Kurts

Lead Generation - Your Response To Troublemaking Customers - 0 views

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    Successful lead generation can attract customers of all types be they good or bad. While it is the ideal to always focus on the customer, that does not mean your customers are gods (in fact, even the gods of myth are not all so kind).
Barbara Kurts

Are There Thenardiers Among Your Sales Leads? - 0 views

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    If you have ever read or watched Les Miserables, you should know that the Thernadiers are the last people you would want on your list of sales leads.
Barbara Kurts

Why Undermining Lead Generation Is Shady - 0 views

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    If you think marketing and lead generation can have shady practices, you should see how shady your business will appear if you undermine them.
Barbara Kurts

Appointment Setting Tips - Defining Trade Secrets - 0 views

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    Sometimes your appointment setting team has a bad tendency to spill trade secrets just to get a prospect interested. Naturally, that is a huge risk and is most often not worth the benefit.
Barbara Kurts

When Sales Leads Involve Large-Scale Projects - 0 views

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    Not all sales leads result in you in working with small to medium practices. Some of them can lead to projects of such grand scale that you will find yourself working with other companies, even competitors, all in order to complete.
Barbara Kurts

Appointment Setting Tips - On Future Tech Hazards - 0 views

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    While new technology has promise, it also has danger. For healthcare and its supporting industries, appointment setting can be a powerful tool for coordinating preparation efforts.
Barbara Kurts

Telemarketing Fears? Outsource Those Who Do It All The Time - 0 views

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    Many an entrepreneur or business owner (especially young ones) dread telemarketing. The many parodies and negative reactions that stigmatize the process are only first on the list of reasons why everyone avoids it.
Barbara Kurts

Lead Generation Tips - When Fear Drives Your Marketing - 0 views

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    Fear may be portrayed negatively at times but it can also be a lifesaver when viewed in the right context. And when you generate sales leads, you need to take that context into account.
Barbara Kurts

Health Sales Leads - Qualify Them Like A Health Inspector? - 0 views

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    It is easy to see the similarities between qualifying sales leads and acting like a health inspector.
Barbara Kurts

Lead Generation Tips - Knowing 'How' Isn't Enough - 0 views

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    Be it lead generation or healthcare, getting an explanation for something is not always enough.
Barbara Kurts

Lead Generation And Tropes - A List Of Blog Examples - 0 views

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    People like stories. And in lead generation, using stories can be a good way to spice up your content.
Barbara Kurts

Lead Generation Tips - Difficulty And Dr. Mario - 0 views

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    Most people view lead generation as a tool to make things easier for their salespeople. On the other hand, it can actually make things harder.
Barbara Kurts

Outsourcing Lead Generation - Things To NOT Think About - 0 views

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    When you find yourself outsourcing your lead generation process, you find yourself thinking about a lot of things.
Barbara Kurts

Lead Generation Tips - Tell What Prospects Sign Up For - 0 views

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    Lead generation campaigns commit a mortal sin when they do not tell prospects what they are signing up for.
Barbara Kurts

When Lead Generation Meets Non-Profit - 0 views

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    The goals of lead generation and non-profit seem so contradictory.
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