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The survival of profit-seeking entities depends on their being able to identify the needs and to offer them an adequate financial return. Adequate return means a situation in which value of outputs exceeds the value of inputs of all kinds. All parties such as investors, employees, customers, suppliers, and many others should get a good return for their price or efforts. That's about profit-seeking entities like privately owned companies. But what about the not-for-profit entities? When we think about not-for-profit entities, you might think of: * Government organizations like public schools, hospitals and other public sector organizations * Trade associations, trade unions, employers' federations * Professional organizations * Housing associations, clubs, societies, cooperatives * Charity organizations * Religious organizations