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Seth's Blog: Economies of small - 0 views

sethgodin.typepad.com/...economies-of-smal.html

Seth_Godin smallness

shared by anonymous on 19 Apr 11 - No Cached

anonymous on 19 Apr 11

Economies of scale are well understood. Bigger factories are more efficient, bigger distribution networks are more efficient, bigger ad campaigns can be more efficient. It's often hard to defeat a major competitor, particularly if the market is looking for security and the status quo. But what about the economies of small? Is being bigger an intrinsic benefit in and of itself?

<div class="cArrow"> </div><div class="cContentInner">Economies of scale are well understood. Bigger factories are more efficient, bigger distribution networks are more efficient, bigger ad campaigns can be more efficient. It's often hard to defeat a major competitor, particularly if the market is looking for security and the status quo. But what about the economies of small? Is being bigger an intrinsic benefit in and of itself?</div>

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