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The banking and financial services industry really loves its traditions, which is why the fast changes and digital disruption affecting the sector have knocked many for a loop. And credit unions are no different, despite the fact that they are more nimble and agile compared to top-heavy banks and other financial organizations. The problem is that amongst all these changes, credit unions still have to maintain their focus on the member experience, which can be complicated. First of all, customers have become agnostic about industries when comparing experiences. In other words, you aren't competing solely with other credit unions or banks or even just other organizations in the financial sector on experience, but with every other brand out there. Your members won't just think about the experience they had with another credit union or a bank when dealing with you. No, they'll compare to how they were treated by Amazon and Zappos and similar companies that have set the customer experience bar higher than ever. Another issue is that, despite their agility, credit unions are still relatively slow in implementing changes, which limits the effectiveness of any member experience initiatives being implemented. While phased and tempered change is advisable in the financial sector, financial organizations are moving so slowly that it is almost stagnant.

Arihant Capital Markets Ltd launched its next-generation digital client onboarding solution with a best-in-class user experience and robust technology to simplify the client's account opening process. Through this comprehensive, unified platform Arihant attempts to make the client onboarding journey smooth, and efficient and drive the best customer outcomes. A sleek, modern design allows applicants to easily open accounts from any device. This completely paperless and automated onboarding process leverages the use of machine learning (ML) and artificial intelligence (AI)-based algorithms to verify personal details and speed up the application process. This launch is a part of a company-wide digitization drive to make clients' trading experience seamless and hassle-free.

InfoComm India presents AV systems integrators, as well as business owners and IT managers an excellent opportunity to find out how you can leverage on Pro AV communications technology in your corporate or marketing strategies for your business or organizational success.