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Within the last few years, social media has become a powerful tool that small businesses are increasingly utilizing. Neglecting social media platforms can be a big mistake. It provides small companies with the ability to directly communicate with existing customers and attract new ones. So what are the best ways to use this tool?

People often ask me how to get a loan to start a business, or what type of documentation is needed to apply for a small business loan.  Although every bank has its own requirements, many documents are mandatory across lenders. Before applying, here are the basic small business loan requirements to keep in mind.

According to the recent second annual women-owned business study by Biz2Credit, the average time period is just two years when a female entrepreneur applies for a loan. Meanwhile, in Illinois, a male-owned firm averages 31 months before it applies for a loan. That figure for the women-owned companies is lower than the average total of 27 months when women apply for loans, according to the Biz2Credit.

The month of October has caused jitters since 1929, when "Black Tuesday" (Oct. 29, 1929) signified the stock market crash that ushered in the Great Depression. In two days, Monday, Oct. 28 and Tuesday, Oct. 29, 1929, the market lost nearly a quarter of its value.

All businesses have strengths--and we hate to admit--weaknesses. So when it comes to running your operation, focus on the factor that best generates business. As an example, Helen Ling, owner of a gift shop called Enchantments that specializes in jewelry and other items hand-made by skilled artisans, uses the calendar to promote different gift items. In May, she features Mother's Day gift ideas, in June, the focus is on brides. Naturally, the holiday gift season looms large.