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By now, most of you have probably already heard about Danny Brown's unfortunate weekend. Although no lasting damage was done because of the time and effort Danny puts into building relationships, it is alarming that someone could hack into his Facebook account, pretend to be him and try to cause mayhem. What's even more alarming is this is one of our own. Danny is an intelligent man who knows his way around social media (understatement). He's not someone absent-mindedly falling for those phishing scams that are all over Facebook. If it could happen to him, it could happen to anyone.

At this point in the in the digital world, we all know that we need a website. Most of us are quickly getting on board that we also need to have a mobile version of our website. "Shift Happened" and people find us suspect if they can't find us online. But did you know how detrimental a poorly made website can be?

Here is the second part of my three-part series on 7 habits of expert analytics you're probably missing out on. Here is a link to the first post just in case you missed it!

In Toronto, Canada, for the very first Social Mix Conference is hosted by Jugnoo. The conference has ended and boy was it a hit. When it comes to industry events, most of us know what tends to happen. We listen to long speeches that bore us to tears, and rarely learn anything new. I'm not tooting my own horn here, but it takes a lot to pique my interest when it comes to social media and digital marketing. Social Mix accomplished that. Especially because the conference host Jugnoo introduced their brand new Tweet Visualyzer tool that is sure to impress, I'll get to that soon!

Last weekend, I did something that I don't usually do. I took my kids to see a movie, Ice Age: Continental Drift. I don't usually attend the movies because I can't stand sitting through all the inappropriate previews that my kids shouldn't see, but that is another blog post altogether. The day before we went to see the movie, I called our local Regal theater to ask some questions about ages and pricing. I wanted to pre-purchase our tickets so that we could skip the long and boring line.

They say that a picture is worth a 1000 words. I say it is worth 1000 emotions. After reading Gini Dietrich's post last week appropriately titled "The 10 Things I Want to Do Before I Die", I was reminded of how I want to get my masters in photojournalism. Photography, both taking photos and looking at them, is one of my favorite escapes. When I look at photos, I'm teleported to another time or space. I've spent countless hours looking at Zach Arias 'and Ansel Adams' art as well as hundreds of others.

You've probably figured this out by now: "homes for sale" in your city is one of the most competitive search queries on Google. If you've accepted the fact that your website will only get up to the 10th page - DON'T! There are a lot of things you can do to move your website further up in search engine results, if you are willing to put in a little work. The payoff will be occupying the most valuable real estate on the web! Here are 12 ways real estate agents can move up in search results.

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It takes a bold and innovative thinker to own a QSR franchise, something we think most potential franchise owners are, and their creativity must always be challenged when determining what the next big QSR market trend is.

Did you know 11 Twitter accounts are created every second? That's over 1 million accounts per month. My last post was about the ultimate LinkedIn cheat sheet. Today, I'm sharing how you can create a fully optimized Twitter profile in a few simple steps. Don't worry, this won't hurt a bit!

The hackers are at it again. Over 6 million LinkedIn passwords were compromised this morning and leaked on to the Internet. Additionally, the same hacker is also looking for a new girlfriend or boyfriend and has compromised over 1.5 million passwords from eHarmony. It's tough finding love out there, even for hackers.

From Google's perspective it is imperative for Google to provide the most relevant results based upon the user's query. And every update and major algorithm change is done with that concept in mind. That being said the old concepts of keyword density really do not hold to be true any longer.

There's a lot of buzz going on the social media sphere this week. Mark Zuckerberg got married, Facebook went public and Twitter rolled out bunch of updates. What does this all mean to you? Well if your name is Samantha Collier, you write a recap blog post of course!

Trying to decipher Facebook privacy settings can be a mission. There are so many options it can be more confusing than quantum physics. One of the best ways to take control of your Facebook profile and your privacy is by creating lists. This post is the first in a series where we'll walk you through one of our favorite Facebook features: the list.

Trends are Twitter's way of helping you discover popular and emerging topics people are talking about within Twitter. They are located on the homepage of your Twitter account and are located on the lower left hand side of the screen.

It's not enough in today's culturally and socially aware market to provide customers in the QSR industry with a superior product; they want more. Consumers in today's day and age want deals, coupons, and they want the best possible product for the least amount of money they can possibly spend. They also want their opinions to be heard and treated with respect.

When Social Cam first came out, I thought it was spam because of all of the weird videos that were being posted - and from people I did not expect to be watching them. Now that I know it's not spam (though I could still argue that it's a form of spam), I am embarrassed for my friends that were naive with their Facebook privacy settings and allowed Social Cam to have full reign of their Facebook account.

The Shift Digital Team has been using Google Drive for about a week now and so far we're loving it! For those of you who are not familiar with Google Drive, it is the optional replacement for what was Google Docs. One of the key features of Google Drive is that, like dropbox, it has as desktop app that creates a folder on your computer and allows you to two-way sync all of the files and folders between your computer and your Google Drive account.

Marketing is a hit or miss proposition in the world of the QSR industry and sometimes you're better off saving the money you'd spend on advertising campaigns and use it other worthwhile projects such as installing brand new storefront signs. At least you know you'd be getting your money's worth with the new signs compared to a marketing blitz for your QSR franchise if the campaign were to be deemed a dud.

I am loving the new Post Analytics feature that Facebook rolled out for Facebook Pages this week. I'm sure Facebook added it so that more people will buy Promoted Posts, but it is very helpful for page owners in a lot of ways. And what's great is the Post Analytics display in close to real time, so you immediately have a sense of how many people are seeing your message.