Here at SHIFT Digital, we pride ourselves on knowing how to create effective advertising graphics. When designing our graphics, we research your customers, the ad placement and call to action thus allowing us to create the highest quality ads for you.
Professionals like SHIFT Digital can help you with creative design, innovative technology, branded content and an online marketing action plan - the 4 key elements to a successful website.
Have you tried heat mapping? Do you know how heat mapping can help online retailers? Schedule a call with SHIFT Digital to discuss heat mapping your website.
At SHIFT Digital, we take website analytics seriously. It's the cornerstone of understanding how your website functions and what type of results you're getting online.
Content marketing basically means creating and publishing interesting content that attracts your target audience and positions your business to be discovered by potential customers. This content can be audio, video, photos, articles, newsletters, webinars, etc. Content marketing can achieve many goals, including increased brand awareness, establishing an authoritative presence in an industry, increasing sales, and improving customer loyalty.
You're heard all the SEO experts talk about the importance of conversion optimization, but what does that really mean and why does it matter?
Simply put, conversion optimization is the method of creating an experience - like a contact form, download or some other action - for a website visitor with the goal of increasing the percentage of visitors that convert into customers. It doesn't just stop there. Once an experience is created, it is consistently and constantly tested, analyzed and modified to ensure maximum conversion.
Some people think that creating an email marketing strategy is a thing of the past. Nothing could be further from the truth! Email marketing strategies are alive and well, and yes, they're still one of the most effective forms of permission based marketing around.
If you've read any literature on marketing you've most likely heard the term "target audience" a.k.a. the group of people that would find your product or service the most appealing. But how do you identify who your target audience is? The answer is in Persona Development.
Today while I was reading American Express OPEN Forum I came across another article with some bad advice to small business owners. Barry Moltz's "How to Calm Your Social Media Anxiety" article misguides business owners into the type of thinking that actually makes them ineffective with social media. Here are his points, and my thoughts on the advice he should be giving to small business owners that are feeling overwhelmed.
Samantha Collier, Social Media Consultant at SHIFT Digital Media is constantly advising her clients to use Twitter. Here's how you can get more engagement on Twitter.
Much has been made of new digital marketing strategies like social media and SEO, but what about the old tried and true method of email marketing? Does it still work? The short answer is: YES!
Here are some simple and effective ways to use social metrics and a social media dashboard. These proven methods enable business owners to measure the success of their social media strategy.
Better Author Bio is a wonderful plugin used by many WordPress sites to enable additional author information as well as links to the author's social media profiles.
As is the norm on Mashable, I expected to read about how social media is changing the way we think about marketing, and opening up opportunities for new ways to connect with consumers.
There are two groups of people that will always have the best perspective on your business: your customers and your ground level employees. Any business owner that ignores that fact and doesn't learn from these two groups is shooting themselves in the foot. When it comes to social media, the best content comes from where the rubber meets the road, not from marketers who haven't a clue about the day to day operations of the business.