What Is More Important - Sales or Marketing and Why? - 0 views

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  #1 onerecourse on 18 Aug 15

   

  Marketing plays an important role in selling. It helps sales teams find and qualify leads and maintains contact with prospects throughout the sales cycle. Although sales and marketing reside in different departments in most organizations, integration between the two can help to improve overall performance in terms of revenue and profit.
  
  Sales is important because it is the bottom line. Marketing is about getting a product known. At the end of the day, it's about the business bottom lines - and about getting results. You cannot sell a product without marketing. Marketing comes first. Advertising is about getting a product known. Marketing is about identifying a customer's need or want. If a customer doesn't need or want it, you can't sell it.
  
  To prove this, let's say you are in the business of selling T-Shirts. You advertise all of the quality and custom graphics of this new T-shirt line that your trying to sell. You have two potential customers. Jack and Jill. Jack is a brick layer for a construction company. Jill is an college student.
  
  There are two customers in front of you at the store and you really want to sell this these cool T-Shirts. Wouldn't you say that your probably going to spend more time explaining the quality and custom graphics of these T-Shirts to Jill. Your probably going to show her why she needs to wear these shirts, how this t-shirts is going to make her fashionable and feel great about her style. How this t-shirt is going to help her stay more update with the fashion trends, etc. etc.
  
  Your marketing started when you were faced with two potential leads. You identified their occupation which allowed you the opportunity to convert the lead into a sale.
  
  You can do all the advertising you want to both Jack and Jill. However, this is not enough to sell a product to a customer. You have to be able to convert the lead into a sale by identification which is a part of marketing. If you never explained to Jill how she needs this t-shirt in her life to make her more fashionable, you never would have sold it. If you take a little more time finding out about Jack, perhaps you can sell him too. Perhaps he has a t-shirt collection on the side.
  
  Do a little more fact finding about Jack, the lead and see if there is a fit where your custom t-shirt would make it a must have for his collection. Then too, perhaps you can convert this lead into a second sale.
  
  BOTTOM LINE
  "You cannot sell a product or services without marketing. Marketing comes first."

   

  <div class="cArrow"> </div><div class="cContentInner">Marketing plays an important role in selling. It helps sales teams find and qualify leads and maintains contact with prospects throughout the sales cycle. Although sales and marketing reside in different departments in most organizations, integration between the two can help to improve overall performance in terms of revenue and profit. <br /> <br /> Sales is important because it is the bottom line. Marketing is about getting a product known. At the end of the day, it's about the business bottom lines - and about getting results. You cannot sell a product without marketing. Marketing comes first. Advertising is about getting a product known. Marketing is about identifying a customer's need or want. If a customer doesn't need or want it, you can't sell it. <br /> <br /> To prove this, let's say you are in the business of selling T-Shirts. You advertise all of the quality and custom graphics of this new T-shirt line that your trying to sell. You have two potential customers. Jack and Jill. Jack is a brick layer for a construction company. Jill is an college student. <br /> <br /> There are two customers in front of you at the store and you really want to sell this these cool T-Shirts. Wouldn't you say that your probably going to spend more time explaining the quality and custom graphics of these T-Shirts to Jill. Your probably going to show her why she needs to wear these shirts, how this t-shirts is going to make her fashionable and feel great about her style. How this t-shirt is going to help her stay more update with the fashion trends, etc. etc. <br /> <br /> Your marketing started when you were faced with two potential leads. You identified their occupation which allowed you the opportunity to convert the lead into a sale. <br /> <br /> You can do all the advertising you want to both Jack and Jill. However, this is not enough to sell a product to a customer. You have to be able to convert the lead into a sale by identification which is a part of marketing. If you never explained to Jill how she needs this t-shirt in her life to make her more fashionable, you never would have sold it. If you take a little more time finding out about Jack, perhaps you can sell him too. Perhaps he has a t-shirt collection on the side. <br /> <br /> Do a little more fact finding about Jack, the lead and see if there is a fit where your custom t-shirt would make it a must have for his collection. Then too, perhaps you can convert this lead into a second sale. <br /> <br /> BOTTOM LINE <br /> "You cannot sell a product or services without marketing. Marketing comes first."</div>

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