What do you do when you have multiple authors posting content on your site (like this blog you're reading right now!) and you want to give them credit via Twitter by sharing their Twitter handle as well? Rest easy, it's a lot easier than you think.

There are so many contests being run through social media these days like our page, retweet our message, share, vote, comment, follow…it's exhausting! Get out of the gimmick mindset. It's easy and it doesn't require much work or creativity, but it's also a shallow tactic. I know it's hard to scale something like this, but try. Be different and see what happens.

Accessibility is an odd concept. Take a moment and think about it. We all want to give the impression that we're 100% accessible. It's important to note that we teach and train people how to contact us. If you complain about how accessible you are think about what you did to contribute to the problem?

Klout provides users with social media analytics to measure a user's influence across social networking sites such as Facebook, Twitter, LinkedIn, Instagram and more. They also analyze and measure content creation, user engagement and how large your network is.

Are you frustrated that you aren't getting results from your Twitter campaign? Not sure what you're doing wrong? Here are 8 Twitter marketing mistakes that might be hurting you.

Just this past week Google announced on their Google Mobile Blog that the company has begun selling the HSPA+ version of their pure Google Experience phone, the Galaxy Nexus.

Google Drive now makes life so simple it's not even funny! Now anyone with a Google account can install a small application to their computer (mac/pc) and a Google Drive folder is created. From there all the user has to do is save or drag/drop the files they want access to from anywhere to the folder.

If you're like me, you've been inundated with app requests on Facebook from an app called BranchOut. Supposedly it's the "next LinkedIn", but it has more than a few skeptics (me being one of them). The biggest problem I have with BranchOut is that it spams me with constant invites from people I'm friends with on Facebook.

Social media marketers come a dime a billion these days and you must differentiate yourself. Or die trying!

The Shift Digital team is on the leading edge of digital marketing, providing our clients with a wide range of tactics and customized strategy.