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First, you should treat your web design and development company like any other startup. Focus on using similar strategies. Content Marketing This should be the cornerstone of your marketing strategies. Find out which niche quality content is not available. See what is lacking in the existing content and try to build upon it. Word of Mouth To get the initial traction, try featuring your work on platforms like Elance, Behance. This will get you some money upfront. After this try your best to deliver excellent service. Many web development agencies get most of their work through references Great Designs Between a great back-end developer or front-end designer, the latter is always the required bet. Great designs will work as a hook for your business. Influencer Targeting Make sure you get your work and content before Influencer. One viral content piece is better than 100 average ones. Keep on iterating on these channels and start focusing on the ones that give you the best returns Set up a dream online portfolio Keep it versatile Work on the social media Use testimonials Use guest blogging to drive traffic Work pro bono Work on offline strategies Look for important associations Stay p