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Customers are different even though they purchase the same products or services from you. They all require different treatment, isn't it? And you are responsible for building an organization that can better serve the kind of customers that gives you more value. Once you have some customers, profitable businesses figure out the customer segment worth focusing at and weed out customer segment that don't bring them any value or profit. All good managers and entrepreneurs know the power of this kind of data. They separate their customer base and continuously segment it. They continuously understand who their customers are and how they are changing. Now let's see how different and unique your customers are. Use a spreadsheet (or a CRM software). Add the following columns to your spreadsheet against all your customers name. 1. Channels they came from 2. The geography they belong to 3. The business they are in 4. The older or younger the organization is 5. The older or younger the decision

Cash flow and revenue are very necessary for a small business as it shows the health status. Cash flow & revenue both are different so never take both of this as equal. Revenue shows how the business performs and sales its products while at the same time cash flow shows the capability of a business to turn revenue into cash for funding the operational costs. Let's discuss in detail the difference between cash flow & revenue: Cash Flow Cash Flow shows the total amount of money infused in the business from sales, investments, loans or other sources. It also shows the amount of money exhausted in the form of expenses. Cash flow & profit both are different. Cash Flow report prepared to find out from which source the operating expense and other office expenses got funded. Revenue Revenue is the total amount f cash earned from its sales. Revenue is different from profit as profit is the total amount earned after deducting expenses. It shows the performance of the sales

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