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In this day and age, businesses must be onboard with digital marketing to stay competitive and give customers what they want. Having a website or an advertisement in the yellow pages doesn't cut it anymore. Your competition is active online, it's time for you to be as well. At SHIFT Digital, we develop custom strategies based on the very latest in digital trends and technology. These custom strategies focus on increasing the reach and visibility of your business online while also establishing long lasting relationships with your customers through the use of social media.

Not sure if you're operating under a bad logo? Ask your loyal customers, employees and friends to honestly weigh in on it then contact SHIFT Digital for an assessment.

At SHIFT Digital, we work with clients on a case by case basis to determine which platform is right for you.

At SHIFT Digital, we make it easy to access, modify and interpret your data with our database solutions. Our developers work with you to create a solution that can streamline your data and grow with your business.

Pubcon is widely regarded as one of the best social media & search conferences worldwide. This year, it's being held in beautiful Las Vegas, Nevada.

The Shift Digital team is on the leading edge of digital marketing, providing our clients with a wide range of tactics and customized strategy.

Some people think that creating an email marketing strategy is a thing of the past. Nothing could be further from the truth! Email marketing strategies are alive and well, and yes, they're still one of the most effective forms of permission based marketing around.

Content marketing basically means creating and publishing interesting content that attracts your target audience and positions your business to be discovered by potential customers. This content can be audio, video, photos, articles, newsletters, webinars, etc. Content marketing can achieve many goals, including increased brand awareness, establishing an authoritative presence in an industry, increasing sales, and improving customer loyalty.

Keyword analysis is an integral part of creating your digital marketing strategy. It involves researching and determining which keywords are used when people find your website. There are a variety of tools available, including Google Adwords, that can be used as part of a keyword analysis.

This is your guide to social media community creation and management bliss. First things first. You've created a branded Twitter account, an engaging Facebook page and penned multiple blog posts. You're feeling pretty great about all your social media activity, but have you thought about the other side of the equation i.e. the social community you're hoping to engage with? Creating and managing an online community is one of the most rewarding aspects of social business development. It involved building and managing a group of like-minded individuals around a brand or cause to achieve your marketing and business development goals.

Achieve your professional and personal goals this year by taking 5 social media resolutions. Shift Digital can help you with these.

SHIFT Digital can help you achieve your professional and personal goals this year with these 5 social media resolutions.

More and more businesses are focusing on web design when it comes to marketing and business development.

Using social media for business development and marketing purposes is the first step in your social media strategy. SHIFT Digital shares 3 simple ways how businesses use social media intelligence.

If you've read any literature on marketing you've most likely heard the term "target audience" a.k.a. the group of people that would find your product or service the most appealing. But how do you identify who your target audience is? The answer is in Persona Development.

Much has been made of new digital marketing strategies like social media and SEO, but what about the old tried and true method of email marketing? Does it still work? The short answer is: YES!

Far to often we "digital natives" love getting on our soapboxes to point out people, companies and organizations who've done something despicable in the digital space, or to look down upon others because they've broken one of the 10000000000 unspoken elitists rules of social media. Seldom do we celebrate or talk about the people, companies and organizations who are doing things correctly in the digital space.

Social media marketers come a dime a billion these days and you must differentiate yourself. Or die trying!

An SEO Audit is a comprehensive look & analysis of your website that identifies problem areas or issues in your website that have a negative effect on your search engine rankings.

SHIFT Digital shares 15 ways how you can boost Facebook engagement so your business can exploit each feature on your Company Page.

Professionals like SHIFT Digital can help you with creative design, innovative technology, branded content and an online marketing action plan - the 4 key elements to a successful website.