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In this day and age, businesses must be onboard with digital marketing to stay competitive and give customers what they want. Having a website or an advertisement in the yellow pages doesn't cut it anymore. Your competition is active online, it's time for you to be as well. At SHIFT Digital, we develop custom strategies based on the very latest in digital trends and technology. These custom strategies focus on increasing the reach and visibility of your business online while also establishing long lasting relationships with your customers through the use of social media.

Pubcon is widely regarded as one of the best social media & search conferences worldwide. This year, it's being held in beautiful Las Vegas, Nevada.

Achieve your professional and personal goals this year by taking 5 social media resolutions. Shift Digital can help you with these.

SHIFT Digital can help you achieve your professional and personal goals this year with these 5 social media resolutions.

Not sure if you're operating under a bad logo? Ask your loyal customers, employees and friends to honestly weigh in on it then contact SHIFT Digital for an assessment.

At SHIFT Digital, we work with clients on a case by case basis to determine which platform is right for you.

At SHIFT Digital, we make it easy to access, modify and interpret your data with our database solutions. Our developers work with you to create a solution that can streamline your data and grow with your business.

Using social media for business development and marketing purposes is the first step in your social media strategy. SHIFT Digital shares 3 simple ways how businesses use social media intelligence.

The Shift Digital team is on the leading edge of digital marketing, providing our clients with a wide range of tactics and customized strategy.

This is your guide to social media community creation and management bliss. First things first. You've created a branded Twitter account, an engaging Facebook page and penned multiple blog posts. You're feeling pretty great about all your social media activity, but have you thought about the other side of the equation i.e. the social community you're hoping to engage with? Creating and managing an online community is one of the most rewarding aspects of social business development. It involved building and managing a group of like-minded individuals around a brand or cause to achieve your marketing and business development goals.

I was surprised at the advice the "old guy" on the panel, Jay Goltz of The Goltz Group, gave to this business owner. He essentially said to hand over the social media tasks for your business to a college intern, and seemed to imply that using social media for marketing is a waste of this business owner's time. Judging by his own website and social media presence (or lack thereof), he has taken his own advice.

Keyword analysis is an integral part of creating your digital marketing strategy. It involves researching and determining which keywords are used when people find your website. There are a variety of tools available, including Google Adwords, that can be used as part of a keyword analysis.

Has your business started using social media, but you aren't seeing results? Here are 10 things your company might be doing wrong when it comes to social media.

Brands love social media for marketing and business development. SHIFT Digital shares the top 5 social medial fails of 2012 for some lessons to learn.

Shift Digital Media appoints Ron VanPeursem as Director of Asia Operations.

More and more businesses are focusing on web design when it comes to marketing and business development.

Far to often we "digital natives" love getting on our soapboxes to point out people, companies and organizations who've done something despicable in the digital space, or to look down upon others because they've broken one of the 10000000000 unspoken elitists rules of social media. Seldom do we celebrate or talk about the people, companies and organizations who are doing things correctly in the digital space.

You wouldn't go into any business endeavor without a well thought out plan ahead of time, so why would social media be any different?

Social media had given way to a whole new set of opportunities for businesses and also a new set of challenges.

Social media marketers come a dime a billion these days and you must differentiate yourself. Or die trying!

An SEO Audit is a comprehensive look & analysis of your website that identifies problem areas or issues in your website that have a negative effect on your search engine rankings.