Rebranding - reinventing your business or your products | Happy Pencil - 0 views
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happypencil on 31 Jul 18Many companies, when they are set up, create their mission, values, and vision. Only very few companies even believe in them. For many companies, they are just a must, something that works well. These should be more than empty words, they should really be the company's brand values. In these values, employees think and be practiced by the whole company. Often rebranding is a reconceptualization of values, the company's mission in all its complexity.